For Facebook’s designers, the most important goal was to convey that the service has evolved beyond its origins as a way to connect friends.
“There was a brief moment when we were really challenged to reimagine Facebook for the next 15 years,” said Facebook designer Alex Tokmak. “We thought: What does that look like? How can we modernize it?”
The designers and engineers behind Facebook’s new logo, unveiled last week, have spent months designing a logo that shows a person with their face in profile — the familiar yellow square, resembling a smiley face, flanked by a sliver of the social network’s signature Facebook, a photo with its “likes” but now in profile, similar to that of a Chinese Dragon.
The identity remains the same: Facebook remains a place where users connect and stay connected. But just a few years ago, Facebook designers were considering how to change the Facebook name — literally, write the Facebook name outside of the square — to something that didn’t diminish the product. A logo made of dots — the potential symbol of a Facebook design almost 15 years in the making — was among the options for a more minimal Facebook.
“We thought about how we could reinterpret the square into something else,” Tokmak said. “How would it feel like to have a dot by your name?”