This iconic symbol created 15 years ago could help mark Facebook’s shifting identity

For Facebook’s designers, the most important goal was to convey that the service has evolved beyond its origins as a way to connect friends. “There was a brief moment when we were really challenged…

This iconic symbol created 15 years ago could help mark Facebook's shifting identity

For Facebook’s designers, the most important goal was to convey that the service has evolved beyond its origins as a way to connect friends.

“There was a brief moment when we were really challenged to reimagine Facebook for the next 15 years,” said Facebook designer Alex Tokmak. “We thought: What does that look like? How can we modernize it?”

The designers and engineers behind Facebook’s new logo, unveiled last week, have spent months designing a logo that shows a person with their face in profile — the familiar yellow square, resembling a smiley face, flanked by a sliver of the social network’s signature Facebook, a photo with its “likes” but now in profile, similar to that of a Chinese Dragon.

The identity remains the same: Facebook remains a place where users connect and stay connected. But just a few years ago, Facebook designers were considering how to change the Facebook name — literally, write the Facebook name outside of the square — to something that didn’t diminish the product. A logo made of dots — the potential symbol of a Facebook design almost 15 years in the making — was among the options for a more minimal Facebook.

“We thought about how we could reinterpret the square into something else,” Tokmak said. “How would it feel like to have a dot by your name?”

Leave a Comment